5 out of the box features of Magento Enterprise that can increase your conversions…

… when utilised correctly.

Here at Session Digital we don’t only built new Magento Enterprise solutions, we also take on clients with an existing Magento solution in place. These often need some TLC both on the solution and the technical side of things.

We often come up against vast amount of modules and customisations to offer functionality that could often have been met by simply using Magento’s out of the box (OOTB) functionality correctly.

Below are five features that you may not be familiar with, or have enough knowledge about, to use it efficiently. Spending some time learning how to use these features better, and even receiving training from a Magento Solutions provider, is often a lot more cost effective than getting your developers to integrate a module or a custom solution.

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Onwards and upwards for eBay Enterprise following split from eBay

The news is out: eBay has finalised a deal to sell eBay Enterprise, which includes Magento, to a group of investment firms for $925 million.

The announcement comes after months of speculation around the future of eBay Enterprise following the news earlier this year that eBay was planning to spin off its PayPal and eBay Enterprise divisions and refocus on its auction business.

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eComLeaders dinner reveals trials and tribulations of seasonal trade

On Thursday evening, senior directors and eCommerce managers from some of the UK’s leading fashion, craft and lifestyle brands joined an invite-only dinner to discuss their experiences and strategies for seasonal trade.

The dinner was the second exclusive event for eCommerce directors run by Session following its inaugural event, which tackled the topic of internationalisation.

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Personalising the customer experience with Magento Enterprise

Do you know what your customers are looking for before they visit your site?

Too many retailers fail to understand what their customers want to see. They try hard to cater for the “average person” in an attempt reach as many people as possible, but the “average person” doesn’t exist. Retailers should understand who their customers are and provide an experience personalised to them. So how do you provide valuable content to visitors as individuals?

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International eCommerce: Digital marketing considerations

Drawing on our experiences of internationalisation with our clients, we have put together this practical guide to help eCommerce professionals plan for customer acquisition activity in new markets. A full PDF version of this report is available to download here.

Key focal areas of this report:

  • Key planning considerations / understanding your target market
  • Deciding on a team structure
  • Individual channel considerations
  • Different routes to market

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Magento 2 takes centre stage at Imagine Commerce 2015

Five years, attendees from 40+ countries, over 2,400 merchants, partners, developers and consultants; Imagine Commerce has grown to become a goliath of the eCommerce events calendar. As always, the Session team were first in line for tickets and returned exhausted but elated as the fifth Imagine Commerce drew to a close. Here’s a roundup of the highlights.

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Extending Magento with patches

When working with Magento, the need to extend and alter core functionality is something that comes up frequently. Fortunately Magento provides a fairly robust rewrite system to facilitate this, so creating a class that extends a core Magento object, and making Magento load your class in place of the original, is trivial. There are plenty of resources for rewriting core Magento functionality, so I’m not going to dwell on that mechanism here.

So what’s the problem?

Where things can get ugly is when the change you need to make happens to be a single line in the middle of a 200 line method, so you extend the base class, copy the entire method from the parent class into your own, and make a change. But then you realise that the method you’ve copied relies on a few private methods from the base class, so you copy those in as well. Before long you have several hundred lines of core code in your class, when all you wanted was a single line change.

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