Personalising the customer experience with Magento Enterprise

Do you know what your customers are looking for before they visit your site?

Too many retailers fail to understand what their customers want to see. They try hard to cater for the “average person” in an attempt reach as many people as possible, but the “average person” doesn’t exist. Retailers should understand who their customers are and provide an experience personalised to them. So how do you provide valuable content to visitors as individuals?

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International eCommerce: Digital marketing considerations

Drawing on our experiences of internationalisation with our clients, we have put together this practical guide to help eCommerce professionals plan for customer acquisition activity in new markets. A full PDF version of this report is available to download here.

Key focal areas of this report:

  • Key planning considerations / understanding your target market
  • Deciding on a team structure
  • Individual channel considerations
  • Different routes to market

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Magento 2 takes centre stage at Imagine Commerce 2015

Five years, attendees from 40+ countries, over 2,400 merchants, partners, developers and consultants; Imagine Commerce has grown to become a goliath of the eCommerce events calendar. As always, the Session team were first in line for tickets and returned exhausted but elated as the fifth Imagine Commerce drew to a close. Here’s a roundup of the highlights.

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Extending Magento with patches

When working with Magento, the need to extend and alter core functionality is something that comes up frequently. Fortunately Magento provides a fairly robust rewrite system to facilitate this, so creating a class that extends a core Magento object, and making Magento load your class in place of the original, is trivial. There are plenty of resources for rewriting core Magento functionality, so I’m not going to dwell on that mechanism here.

So what’s the problem?

Where things can get ugly is when the change you need to make happens to be a single line in the middle of a 200 line method, so you extend the base class, copy the entire method from the parent class into your own, and make a change. But then you realise that the method you’ve copied relies on a few private methods from the base class, so you copy those in as well. Before long you have several hundred lines of core code in your class, when all you wanted was a single line change.

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An effective checkout: The art of persuasion

The longer a customer has to process a sale, the higher the chance of abandonment, especially at checkout stage. However, the art of an effective checkout depends on more than just reducing friction.

The best checkout is persuasive, assisting the shopper and encouraging them to complete the sale. But when many customers increasingly use the basket as a ‘waiting room’ for future purchases, how can you make your checkout turn a passive browser into an active – and converting – shopper?

Last week, Commerce Futures and Session Digital gathered with eCommerce directors, marketers, sales directors and customer relationship strategists at a morning briefing to find out how to construct a truly persuasive checkout.

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Behind the numbers: Helping Missguided smash its cyber weekend sales targets

For Missguided, the leading rapid fashion etailer, keeping its site transactional during cyber weekend was paramount. During previous sales its site had struggled with just a few thousand concurrent users, and with a target of £1m for Black Friday alone, Missguided couldn’t afford for its systems to fail again.

By the time Cyber Monday came to a close, Missguided had smashed its £1m Black Friday sales target, reached a peak trading point of 1.1 orders a second, and supported over 15,000 concurrent users.

In the run up to the cyber weekend, the Session and Missguided teams had worked on optimising the site’s performance, overhauling its backend systems to ensure users could complete transactions smoothly, unaware they were one of thousands of shoppers purchasing Missguided’s sale items at the same time.

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eCommerce professionals share internationalisation experiences and advice at Session’s inaugural eComLeaders event

Last week, a select group of eCommerce leaders gathered together in Central London at an invite-only dinner to discuss the challenges and intricacies faced by expanding into new markets.

The customer relationship director from a multinational automotive company, the eCommerce director for a global fashion house, and the head of eCommerce and trading for a leading lingerie retailer were among the guests for Session’s first eComLeaders dinner, an exclusive event for eCommerce professionals to share their experiences and guidance with their peers.

The group, with an eclectic mix of experience launching and managing international operations, openly discussed their trials and tribulations of handling translation agencies, finding rogue sites operated by ex-franchise partners, and navigating cash on collection for Russian customers.

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Onwards and upwards as Session celebrates five years of eCommerce excellence

Way back in 2010 (an age in the eCommerce world) three eCommerce enthusiasts had an idea. They wanted to create an eCommerce agency that would combine technical excellence with creativity, and take a step away from the growing trend to simply build an online store without value or vision. With its mantra – brand, insight, creativity, technology – Session Digital was born.

Five years later, and our team has grown to nearly 200. We’ve joined The Inviqa Group, have become one of Europe’s largest Magento partners, and are proud to have supported some of the world’s leading brands in their eCommerce growth. But we’re not finished yet.

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