The ultimate usability checklist for eCommerce sites

To say eCommerce sites can be very complicated is a minor understatement. The cost of providing a poor online experience doesn’t just leave peeved customers, it directly affects your ability to make a sale.

However hard you try, there will always be a chance that some functionality hasn’t been checked. Ahead of a new site launch, pressure and tension are often high and it’s only human to make mistakes. This guide, written by Session’s dedicated Quality Assurance team, aims to give a structured overview of an end to end Smoke Test before the site goes live. Product owners and marketers, this one is for you.

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Magento Solution Specialist Certification – My experience

As a member of Magento’s Advisory Board, Session Digital was in October 2013 invited to participate in shaping a new Magento certification aimed at Business Analysts, Project Managers and QA Analysts. The feedback Magento received from us, as well as the other members of the Advisory Board, helped create the Magento Solution Specialist Certification which was launched at this year’s Magento Imagine conference in Las Vegas.

I’m a Project Manager and have worked with Magento for nearly three years, and have recently passed the Magento Solution Specialist Certification. For those interested in taking the certification, I hope you find the following useful.

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Ecommerce Futures event – Quick engagement to happy marriage

On Wednesday, Session Digital proudly co-hosted the latest Ecommerce Futures event (alongside Peer1 and Dell), which was focused on retail within the fashion / lifestyle vertical.

The event covered a number of interesting customer engagement-related topics and speakers included Session’s Richard Jackson, Radley’s Rowen Luckie, Brogan Savage from Cath Kidston, Kate Ancketill from GDR Creative Intelligence, and a panel featuring Kiyan Foroughi (CEO of Boticca), Andrew Curran (Chairman of Amara) and Cat Callender (Head of Editorial & Content at Hobbs).

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Mobile overtakes desktop traffic to retail sites, but what’s next?

It happened so quietly you may have missed it, but last week something massive happened.  Mobile visits to retail websites finally overtook desktop traffic.

For many, this will further confirm what most eCommerce retailers have witnessed through their analytics and web traffic software for months; mobile is now the medium of choice for a majority of customers. Retailers who have planned and launched their mobile strategies are already realising the benefits of planning ahead, but this isn’t the case for everyone.

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The Christmas sale you didn’t see coming

Boxing Day is notorious across the UK for its annual outburst of online shopping. With an astounding £600m spent online last Christmas, there is no doubt that this year will be no exception to the eCommerce phenomenon. Long gone are the days of popping to the local retail park to bag a bargain after Christmas dinner; eCommerce has revolutionised the way we purchase products and retailers are under pressure to deliver like never before.

In the last few years, however, a new trend has emerged. Having been consistently among the greatest retail days of the year, Boxing Day now appears to have gotten some keen competition; Christmas Day. The British consumer no longer waits until Boxing Day to charge up their gifted mobile device to bag a bargain online from the comfort of their home.

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The fashion retailers leading the social commerce revolution

We buy on recommendation from those we trust. Successful sales, whether online or not, are often won by earning that trust from customers. The rise of social has blown shoppers’ circle of trusted sources wide open and for online retailers, the winners are those tapping into social recommendations effectively.

In doing so, however, many brands end up encouraging social chatter about their products on external sites, losing traffic and potential sales to competitors who are also out to achieve the same. So how can brands make social work for commerce?

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